Why People Self-Publish

Source: https://pixabay.com/en/book-ebook-reading-glasses-e-book-1872570/

Why People Self-Publish Books

  • The author cannot find a traditional publisher after querying for a year or two.
  • They author wants to maintain creative control. An example would be wanting to have control of the book cover design or launch date.
  • The author is frugal. He/she does not want to use a custom publishing company because of the cost.
  • The author wants to make more money per book sold and to have payment faster.
  • The author has good self-esteem. He/she is not concerned about the stigma of self-publishing.
    • Remember, self-publishing titles are showing up on best-seller lists.
    • There are now some best-seller lists which include self-published books (USA Today and New York Times.
  • The author uses the book to add authority to their business or ministry through back-table sales.

Self-Publishing Stats from Author Earnings

  • Self-published indie authors are verifiably capturing at least 24% – 34% of all ebook sales in each of the five English-language markets (US, UK, Australia, Canada, and New Zealand); it’s not just a US-only phenomenon. When you also include the uncategorized authors, the vast majority of whom are also self-published, the true indie share in each market lies somewhere between 30% – 40%.
  • Indies are competing particularly well in the Canadian and Australian ebook markets, nearly approaching the level of dominance they currently hold in the US.
  • The Big Five (see https://jimmiekepler.com/2017/06/05/8340/ to learn more of who the big five are), on the other hand, are letting themselves progressively get squeezed out of nearly every English-Language ebook market. They make up only 38% of Canadian ebook purchases, and that’s the country where they are holding their ground best; in the US, the Big Five now account for barely 26% of all ebook sales.
  • Amazon Imprints have made the most market headway in the US. Despite being single-retailer exclusive to Amazon Kindle, the dozen or so Amazon “house” publishing imprints between them account for 14% of all US ebook sales, 10% of all UK ebook sales, and 8% of Australian ebook sales. In Canada, the Amazon Imprint footprint is a much more modest 3% of all ebook sales, largely due to the substantial shares of the overall Candian ebook market held by Kobo (25%) and Apple (14%).

Source: http://authorearnings.com/report/february-2017/ – click the link to see the extreme detail on book sales.

Author: Jimmie Aaron Kepler, Ed.D.

Jimmie Aaron Kepler is a full-time writer. He was born in San Antonio, Texas, to a career military father and stay at home mother. He lived in six states and attended eight different schools before graduating high school. He earned a Bachelor of Arts in History with minors in English and Military Science from The University of Texas at Arlington, Master of Arts and Master of Religious Education degrees from Southwestern Baptist Theological Seminary, as well as the Doctor of Education degree. Before writing full-time, he worked as a US Army officer for 10-years, religious educator for 18-years, and an IT software application engineer for over 20-years. He lives in North Texas.

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