Build an Audience


Before publishing your book you need to build an audience. Gone are the days where the publisher will build your audience for you.

I can hear you thinking, why should I build an audience? You are also thinking, that sounds hard. I just want to write.

Two Reason Why You Need to Build an Audience.

  • Connect with the reader. Did you know most book sales happen because the reader has developed a connection with the author? Yes, a connection between reader and author is important.
  • You need an audience to sell your book to.

Who Is Your Audience?

  • The audience is the people who listen to what you have to say.
  • They have an interest in what you present.

Why Would They Listen to You?

  • These are your “nation” or “tribe.”
  • These are the people who listen to what you have to say.
  • These are the people you’ve built trust with.
  • These are the people who realize you are a subject matter expert or tell a great story in a genre in which they have interest.

Next time we will at several strategies to build an audience.

Photo Source: Pixaby

Author: Jimmie Aaron Kepler, Ed.D.

Jimmie Aaron Kepler is a full-time writer. He was born in San Antonio, Texas, to a career military father and stay at home mother. He lived in six states and attended eight different schools before graduating high school. He earned a Bachelor of Arts in History with minors in English and Military Science from The University of Texas at Arlington, Master of Arts and Master of Religious Education degrees from Southwestern Baptist Theological Seminary, as well as the Doctor of Education degree. Before writing full-time, he worked as a US Army officer for 10-years, religious educator for 18-years, and as an IT software application engineer for over 20-years. He is a widower. He lives in North Texas with his cat Lacey.